IMRG launches go green, go online campaign
IMRG has launched a Go Green, Go Online campaign to raise awareness of the environmental advantage of shopping online. It has also awarded its first green awards – the OnLine Green Awards (OLGAs).
James Roper, CEO of IMRG says: “A growing body of research from around the world is proving that internet shopping can be green, and that its overall effect is green. The GO GREEN, GO ONLINE campaign aims to serve as a lightning-conductor for interest in this subject, to focus research, and raise awareness of the huge potential that the internet-enabled marketplace presents for further increasing efficiency and reducing waste.”
IMRG’s press release says: Shopping online can be very green by being efficient, easing congestion on the road network, and reducing emissions and fossil fuel consumption. Internet companies hold the secret to drastically reducing carbon footprints because they can monitor and measure everything they do and thus make real headway.
An important focus is the ‘Green Comparison’ of CO2 emissions between internet shopping and other retail distribution models: IMRG is a partner in the Government funded Green Logistics research consortium, whereby six leading universities will be conducting retail distribution research over the next four years.
The OLGAs were awarded as follows:
