New identity for La Poste

France’s post office, La Poste, has appointed Plan Creatif Crabtree
Hall to create an identity and redesign its retail outlets.

A pilot store featuring the identity and interiors will be launched in
Rennes at the end of the year.

La Poste director of design, merchandising and packaging Bernard
Maricau says: “We need to develop cutting-edge spaces based on modern
offices.”

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Escher

Escher powers the world’s first and last mile deliveries, helping Posts connect nearly 1 billion consumers with global ecommerce networks. Postal operators rely on Escher to deliver an enhanced retail and digital customer experience, to activate new revenue streams, and to realize new delivery economics. […]

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