Royal Mail TV ads to showcase business service record (UK)

Royal Mail is to unveil a multi-million-pound ad campaign in an attempt to fend off competition from rivals.

The marketing drive, which is called ‘Partners for Growth’ and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press.
The ads will explain how businesses such as gift provider Hotel Chocolat and online lingerie retailer Figleaves.com have successfully used the mailer’s services.

Royal Mail will also flag up a dedicated area of its website, which will provide a series of case studies on its clients.

Royal Mail hopes the campaign, created by Abbott Mead Vickers BBDO, will also raise staff morale by proving its business model has a future.

Royal Mail has largely abandoned broad ad campaigns targeting consumers, a strategy it used throughout the 80s and 90s, because 90 pct of its revenue now comes from businesses.

Royal Mail is to unveil a multi-million-pound ad campaign in an attempt to fend off competition from rivals.

The marketing drive, which is called ‘Partners for Growth’ and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press.
The ads will explain how businesses such as gift provider Hotel Chocolat and online lingerie retailer Figleaves.com have successfully used the mailer’s services.

Royal Mail will also flag up a dedicated area of its website, which will provide a series of case studies on its clients.

Royal Mail hopes the campaign, created by Abbott Mead Vickers BBDO, will also raise staff morale by proving its business model has a future.

Royal Mail has largely abandoned broad ad campaigns targeting consumers, a strategy it used throughout the 80s and 90s, because 90 pct of its revenue now comes from businesses.