USPS picks Weber Shandwick for $1m PR account

USPS has selected Weber Shandwick (WS) to process the company’s strategic messaging, including crisis communications, PR Week have reported.

USPS has selected Weber Shandwick (WS) to process the company’s strategic messaging, including crisis communications, PR Week have reported.

It has a value of approximately $1m per year, according to a USPS statement. The account, which mandates communications with the media, general public, and postal employees, runs for two years with three additional one-year options.

The account mandates that WS work on various strategic planning and counsel duties, crisis response support, and assistance of the USPS internal communications staff. It cites the 2001 anthrax attacks and natural disasters as examples of where crisis communications would be needed.

WS is also required to position the USPS’ point of view on the Postal Accountability and Enhancement Act of 2006 to stakeholders and work with the USPS on the communications aspects of its licensing program.