MailersClub Launches Direct Mail Service for Small Businesses, Non-Profits and Professionals With First Ever Self-Correcting Address Book

LOS ANGELES, Apr 3, 2001 (BUSINESS WIRE) — MailersClub has launched a
unique
solution that marries the latest in printing and mailing technology – high
speed – “print-on-demand,” automatic insertion and the latest in Web
technology — Internet browser-based applications services. Barry
Yarkoni, chief executive officer and post master general of MailersClub
stated: “This combination allows MailersClub member-organizations to
maintain
their mailing lists using the first ever `self-correcting’ address book
that
will automatically keep their mailing lists up to date at all times. This
effortless service is provided free of charge, saving customers the cost
and
hassle of zip code updates and undeliverable mail, and provides this
value-added service, unavailable from any other company.” According to
Yarkoni, missing information will be automatically filled in from
a combination of three sources, including their own proprietary database.
Generation of a mailing requires only that the member upload their word
processing or desktop publishing file and MailersClub will print, fold,
stuff,
address, seal, stamp and deliver their mailing to the Postal Service,
usually
for less than the cost of “do-it-yourself.” Further, MailersClub’s
ability to provide personalized mailings and a
guaranteed rapid three-day turnaround, faster than a typical “rush job,”
is
unparalleled service and delivery. While larger organizations generally
outsource the production of their
mailings, non-profits and smaller business users of direct mail find the
tedium of maintaining the lists, preparing the mailing and the cost of
running
limited quantities prohibitive from a resource and expense perspective.
MailersClub can provide a fully digitalized direct mail service to the 20
million small- and mid-sized organizations, startups, non-profits, and
professional individuals (realtors, insurance agents and brokers, etc.)
who
share the problem of the expense and resources that must be allocated to
distribute paper-based mail to their members, customers and prospects.
Typical mailings are less than 5,000 pieces and include postcards for small
business and newsletters for non-profits and professional service firms.
Users
have access to a database of 12 million businesses and 250 million
consumers. “MailersClub is one of the first companies to enter what is
identified as this
`low end’ of the $93 billion direct mail market through the low-cost
technology of the Internet,” Yarkoni asserted. “These firms currently
spend
over $20 billion annually on printing and mailing according to the U.S.
Postal
Service. This averages out to about $1,200 per organization. “Since
paper-based mail, even with e-mail competition, continues to rise at a
rate of seven to eight percent per year, we estimate our market growth
potential will increase proportionately. Why? Because it works. Further,
direct mailings are proven to be one of the best advertising vehicles from
an
ROI perspective.
“We are delighted to be part of such a growth industry and are fully
committed
to providing our highly sophisticated, completely cost-effective color
printing and mailing service to the small-business community, which has
historically been the key component to the stability of the American
economy.” MailersClub is a direct mail company that marries the latest in
digitized
printing and mailing technology – high speed – “print-on-demand,”
automatic
insertion and proprietary Web technology — Internet-browser applications
services taht allows MailersClub members to maintain their mailing lists
using
the first ever `self-correcting’ address book that automatically keeps
their
mailing lists up to date on a continuous basis. This effortless service
is free of charge, saving customers the cost and
hassle of zip code updates and undeliverable mail and