Greco leaves the US DMA

John Greco has resigned from his position as president and CEO at the US Direct Marketing Association. The organisation is now searching for Greco’s successor.

“As we enter into the new decade and are anticipating an economic resurgence, it’s more important than ever to ensure that both traditional and digital multichannel direct marketing is at the forefront of that recovery,” said Eugene Raitt, chairman of the DMA Board of Directors.  “Bringing in new leadership to the management team focusing on the areas we intend to grow will be part of that process. The committee will conduct an aggressive search and I’m confident that we will find an exceptionally qualified individual to fulfill the DMA’s vision and goals.”

“We are grateful for John’s able service and dedication to the Direct Marketing Association over the past five years. We wish him much success with his future endeavors,” concluded Raitt.