US DMA appoints Dapper and McKenzie
The US Direct Marketing Association (DMA) Board of directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as chairman of the Board; and Don McKenzie, CEO of Direct Group as vice chairman of the Board. The terms of office commenced at DMA’s Board meeting today in Washington, DC.
Dapper, currently hawkeye’s chairman and founder, has been an active participant within the direct marketing community for over 25 years and has been associated with DMA for more than 15 years. Previous to hawkeye, he was chairman/CEO of both Wunderman and Rapp Collins.
Don McKenzie has more than 25 years of experience in executive management with 12 years in the direct marketing industry. He has effectively led profitable growth for many companies in addition to directing M&A, corporate turnarounds, and realigning leadership teams in order to address economic challenges and new market realities. Industry segments span print, direct mail, e-marketing, database services, online/web strategy and digital marketing initiatives. He has been group president for Transcontinental and Advo, both publicly traded companies, and CEO for CC3 and Direct Group, private equity and hedge fund-backed firms. He also led Petsky Pruner, one of the top investment banks in the industry.
McKenzie is CEO of Direct Group, a fully integrated direct marketing services provider; additionally, he serves as Vice Chairman of Budco, a leading fulfillment and direct marketing company that helps Fortune 500 companies build strong relationships with their key business, consumer, and employee audiences.
