Deutsche Post reaches hybrid mail landmark
Deutsche Post has seen more than one million people register with the company’s E-Postbrief letter project. The company revealed that more than 60% of Germans are now aware of the hybrid service, 16 weeks after the official launch.
Board member Jürgen Gerdes praised the innovative new product and is pleased with the up-take. “One million registered customers show us that this product meets a growing demand,” he said.
Since the beginning of September, brand awareness has increased again by 11 points to 62%, according to results of a representative survey conducted by TNS Emnid
“For a new product launch, we have seen impressive value. We are the first company to offer such a product on the market,” added Gerdes.
All users must identify themselves by using the Postident procedure with their personal identity cards or their passports in a Deutsche Post retail outlet – only then the “E-Postbrief” account will be activated.
Thus the identity of the users can be confirmed beyond all doubt – and anonymous e-mails spam or address theft are impossible with the “E-Postbrief”.
Furthermore, Deutsche Post has recorded that more than 100 large companies and government agencies are already partners for the service.
A Deutsche Post statement said: “Companies and public authorities can distinctly improve their customer service with the “E-Postbrief” and save money at the same time. The cost of postal processing can be cut by up to 60% by using the “E-Postbrief”. The interest shown by business customers in the new product is accordingly high.”
This week the portal was opened to small and medium-sized enterprises (SMEs). More than 2,500 SMEs have been informed in recent weeks and months when they can register.
