Neopost brand update supports expansion into parcels, digital
Paris-based mail and shipping technology provider Neopost is rolling out a new look for its brand under the slogan “Send.Receive.Connect”. The company said the new branding will be effective from the start of February 2015.
It incorporates a new logo based on the letter “N”, which “visually suggests both physical mail and email” as well as hinting at the infinity symbol.
The branding also uses a new font and a green colour that “evokes growth, harmony and safety that we intend to bring to our stakeholders”.
Neopost said the new identity reflects its expansion and diversification from its core market in mailing solutions to provide more products and services in the parcels field, and related to digital communications and customer data.
Neopost’s new logo (pictured above right) suggests “growth, harmony and safety”, the company says
The rebrand comes as part of a transformation of the company that has been underway for two years, the firm said.
Transformation
Denis Thiery, the Neopost chairman and chief executive, said: “Partner to companies, we provide them with a coherent set of solutions to facilitate interactions and communication with their customers. We support them through the changes brought by the growing digitalization of their process and activities. Our new identity reflects these commitments.
“While capitalising on the value of the Neopost brand, the new logo and new slogan embody the Group’s transformation and look firmly to the future,” he added.
Neopost, the world’s second largest mailroom solutions provider after US firm Pitney Bowes, supplies equipment including metering, folding/inserting and addressing systems, as well as consultancy, maintenance and financing. It has a presence in 31 countries, with a global work force numbering around 6,200.
The firm is currently building a portfolio of new products and services in the fields of customer communications management, data quality and logistics solutions.
In the first half of 2014 Neopost saw its sales down 0.6% year-on-year to EUR 530.7m, although without the impact of currency movements sales would have been up 1.7% year-on-year.
Underlying operating income in the first half stood at EUR 118.7m, down 5.6% on the same period in 2013. The firm said its results were affected by investments made to support and develop new services. Earnings per share in the first half were down 14.1% year-on-year.
Thiery said of the results for the six months up to the end of July 2014: “Our Mail Solutions activities continue to demonstrate resilience, while growth remains brisk for Communication & Shipping Solutions. Transformation is firmly under way at Neopost, as shown from the increasing share of Group sales attributable to Communication and Shipping Solutions. Despite the slightly dilutive impact of this change in our business mix and the substantial investments made for the future, Neopost’s operating margin remains high, and we confirm our expectations for fiscal year 2014.”
