Alibaba expands cross-border e-commerce initiatives

Alibaba has announced an expansion of its cross-border e-commerce initiatives, including the launch of 11 official country pavilions on its Tmall Global platform and cooperative partnerships between Juhuasuan, Alibaba’s group-buying platform, and 26 foreign embassies in China. The countries that will be featured on Tmall Global, an extension of Tmall.com, China’s largest third-party B2C platform for brands and retailers, will include the United States, New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia and Turkey.

The country pavilions are, in Alibaba’s words, “curated online verticals aimed at providing Chinese consumers with a one-stop shop for popular products from a particular country and other travel and cultural information”. Brands already on Tmall.com and Tmall Global can opt to join their originating country’s pavilion.

Meanwhile, Juhuasuan has reached cooperative partnerships with embassies of 26 countries to collaborate on marketing and promotion of those countries’ products on the Juhuasuan platform. The countries involved are the United States, Canada, Russia, New Zealand, South Korea, Japan, Italy, Australia, Thailand, Bulgaria, Ukraine, Greece, Mexico, Singapore, Finland, Indonesia, Norway, the Czech Republic, Slovakia, Costa Rica, Brazil, Chile, Nepal, Israel, South Africa, and Malaysia.