Strong growth for German B2C e-commerce market

A new study from yStats.com has predicted that Germany will be fastest growing of the three largest B2C E-Commerce markets in Europe over the next few years. Germany’s B2C E-Commerce market is the fifth largest in the world and second largest in Europe. Its online shopper penetration rate of more than two thirds of Internet users was significantly above the average for the European Union in 2014, and second only to the UK.

According to yStats.com: “The current trends present in the German online retail market include M-Commerce, which already reached close to 20% of all B2C E-Commerce sales and cross-border B2C E-Commerce, with a small double-digit share of online shoppers making their purchases directly from E-Commerce merchants in other countries.”

The research company explained why expected to see the high growth rate: “A number of primary sources make the prediction that B2C E-Commerce in Germany will grow faster than in the UK or France for the next few years. The projected estimates for annual growth rate stand at double-digit numbers. Online sales are an important growth driver for the retail market in Germany, where retail generally faces very modest growth rates. Consequently, Germany’s B2C E-Commerce share of total retail sales is projected to increase, reaching a double-digit percentage number in 2018.”

As reported by Post&Parcel earlier this month, the total turnover for Germany’s courier, express and parcel (CEP) industry grow by 3.6% to 16.6bn Euros in 2014, according to the industry association, Bundesverband Paket und Expresslogistik (BIEK). BIEK added that the  international package sector was a particular strong growth area – fuelled by the surge in cross-border e-commerce.

“Germany B2C E-Commerce Sales Forecasts: 2015 to 2018” is available on the yStats.com website.