Neopost and DMA to co-host omni-channel communication webinar

Neopost’s marketing manager Anthony Paul and the Direct Marketing Association will be co-hosting a webinar about moving from a multi-channel to an omni-channel communication strategy. In a statement issued today (21 September), Neopost said: “Businesses are increasingly implementing effective multi-channel communication strategies, however as digital plays an ever more important role, it’s no longer enough to offer a variety of separate channels.

“Instead, there needs to be seamless integration so that customers can enjoy a single, unified experience across all channels.

“This enables businesses to engage with customers more consistently, regardless of whether they choose to communicate via post, email, social media, or anything else in-between.”

The webinar will take place on Wednesday (21 October) at 15:00 UK time.

You can register to join the webinar here: http://www.dma.org.uk/event/webinar-crossing-the-channel