JD.com launches “British Mall”

Chinese e-commerce player JD.com has announced the launch of British Mall, a new channel on JD.com’s online shopping platform which enables Chinese consumers to buy products from UK brands. Brands featured on the JD.com British Mall from launch include Liverpool FC, SMA and Cow & Gate, among many others.

JD.com British Mall was launched on Wednesday (29 June) at an event in London, where executives from JD.com were joined by representatives from Santander Group, Tencent, and Zitra.

“British Mall will be the shop window in China for the best of British products,” said Tony Qiu, General Manager of JD.com Worldwide. “UK brands and retailers have a massive opportunity to tap into this market, and with British Mall, we aim to give them the platform and tools they need to reach millions of Chinese consumers.”