The Sofware Bureau unveils GeMMA upgrade

The Software Bureau has announced that it has upgraded ts Mailmark eManifest management process, GeMMA. The revamped GeMMA now enables multi-user capability for the first time. This means that – for example – the data team can be creating the manifests at the same time as the account handling team are refining the manifest details and uploading them to the postal providers’ Mailmark services.

The new release also offers the ability to batch process.

Mark Dobson, Client Services Director of The Software Bureau, commented: “In January we outlined our intention to invest heavily in our solutions to help protect the direct mail sector and ensure it continues to thrive as a responsible, cost efficient and effective way to reach customers. This upgrade comes hot on the heels of our last improvement which opened up an interface for UK Mail manifest submissions that historically had been handled from the application command line.”