Absolutely Chilled launch
UK-based courier company Absolutely has entered the drinks and perishable food market with the launch of its new specialist delivery service, Absolutely Chilled. Operating out of the company’s Minerva branch, Park Royal in NW10, Absolutely Chilled will be using Ford Transit 350 high top long wheel-base vans to deliver frozen or chilled food on a same day service.
The Absolutely Chilled temperature-controlled vehicles can store goods to -31˚C.
The Park Royal site has a long association with food and drink distributors. Heinz, McVities and Guinness were amongst some of the early companies to open factories on the estate. Currently there are over 1,200 businesses at Park Royal of which 500 are food companies.
According to Absolutely: “Approximately one third of all food consumed in London is produced at Park Royal which highlights the significance of the area in the perishable food sector.”
Absolutely previously worked under brand names such as Mach 1 Couriers and A-Z couriers. The Company re-branded all of its services to become Absolutely in 2016.
