HelloFresh opens London pop-up store
Meal delivery company HelloFresh has open a “pop up” store in London’s Old Street Station. The pop-up store – called HelloFresh Go – opened on 1 March and will be operating for four weeks.
HelloFresh said it has selected its most popular recipes, out of an archive of more than 5,000, to sell at the pop-up store.
HelloFresh developed the pop-up store with “experiential” agency Hot Pickle.
Ian Marsh, managing director of HelloFresh, said: “As we celebrate our fifth anniversary, the launch of our first retail space marks an exciting time for the business. We are responding to the fact that our customers have said they would like the flexibility of being able to pick up our recipe kits on their way home.”
HelloFresh was founded in November 2011 and is based in Berlin. The company launched its UK operation in November 2012 and currently operates in nine territories including the US, Germany and Australia.
