HelloFresh in tie-up with Sainsbury’s

Recipe kit delivery service provider HelloFresh has announced a new tie-up with Sainsbury’s. Some of the company’s most popular meal kits will be available under the “HelloFresh Go” label in selected Sainsbury’s convenience and superstores from this week. The meal-for-two kits are priced at £10 each.

HelloFresh is still focused on the home delivery service, but it recently launched a “pop-up” store in London and the new deal with Sainsbury’s gives it another channel.

In Germany, HelloFresh has a tie-up with DPD for a food delivery service to customers’ homes.