Australian retailers benefit from e-commerce growth
Online shopping sales in Australia were up by 11.5% in 2016, according to new research from Australia Post. Australia Post’s second annual Inside Australian Online Shopping Report – which drew on all of Australia Post and StarTrack’s customer and delivery data – also showed that domestic retailers accounted for 79% of the total online spend.
Australia Post’s General Manager of eCommerce & International, Ben Franzi, said Australians’ love of fashion and department/variety store items continued, with the two categories accounting for more than half of all online sales.
“Price, range and convenience are the three main reasons why consumers shop online, and why growth rates remain strong,” said Franzi.
“Online shopping empowers people to shop at a time that suits them.”
“Almost one third of all online purchases were made from 7pm-10pm, while 18% were made from 2pm-5pm. Australians are increasingly using their smart phones to shop online, with purchases made from a mobile device growing 52%.”
Together, Australia Post and StarTrack delivered more than 4bh items to 11.6m addresses across the country annually.
For more information or to download a copy of the Inside Australian Online Shopping Report, visit www.startrack.com.au/ecommerce.
