Escher Group launches “brand refresh” and PostPort
Escher Group has announced a “complete brand refresh” which it says will “emphasise its continued dynamism in the postal industry and reflects a new chapter in the evolution of Escher as a company”. In a statement issued yesterday (25 September), Escher said: “The redesigned logo reinforces Escher’s commitment to posts during this time of emerging technology and consumer demands on posts. Visually, it immediately identifies the Company, with Escher being the focus and the slogan ‘we understand post’ highlighting our unrivalled knowledge of the postal industry.”
Escher added that the new look is complemented with a new website.
Meanwhile, at the POST-EXPO show in Geneva today, Escher Group is launching PostPort, its new web-based consumer-facing solution to connect front- and back-office systems. PostPort has been developed to allow individuals and businesses to buy postal products and mail services directly from postal operators. Reporting and accounting functions then sync to the back-office function displaying at the front office.
