Just Eat launches “Business Booster” to support restaurants

Online food delivery marketplace Just Eat has launched a “Business Booster” programme which it says has been “designed to support restaurants and address the challenges they face as they seek to grow their business”.

In a statement issued yesterday (24 May), Just Eat  said that it is teaming up with entrepreneur and ex-Dragons’ Den star Sarah Willingham to provide one-on-one business mentoring for restaurant owners.

Willingham, who has previously held senior management roles at Pizza Express and is credited for taking Bombay Bicycle Club from five restaurants to the UK’s largest chain of Indian restaurants, will also advise businesses through a series of regional events and through blogs and advice shared through Just Eat’s communication channels.

Commenting on the new programme, Graham Corfield, UK Managing Director at Just Eat said: “As the market leader in online food delivery, we are committed to helping independent restaurants thrive. Whether it’s using our technology to help them reach a broader customer base, our data to help restaurant owners make more informed business decisions, or our scale in negotiating nationwide deals to help reduce costs.

“The restaurants that we partner with are important pillars of high streets up and down the UK. If we can help them at a local level, to improve profitability and efficiencies, the combined impact on the economy could be huge. Restaurant partners are the beating heart of our business, which is why we are so pleased to be launching our Business Booster initiative to support them in running even more successful businesses. Sarah’s experience of growing her own restaurant brands means she is the perfect partner to help us achieve this aim.”