M&S and Microsoft team up on AI solutions

Marks & Spencer (M&S) and Microsoft will be working together to explore how artificial intelligence (AI) can be used in the retail environment to “improve customer experience and optimise operations”.

In a statement issued today, M&S said that the “strategic partnership” with Microsoft builds on its new Technology approach which was announced earlier this year.

Steve Rowe, M&S CEO, said: “M&S is transforming into a Digital First retailer, at a time when the sector is undergoing a customer-led revolution.  We want to be at the forefront of driving value into the customer experience using the power of technology.

“Working together with Microsoft to understand the full potential of how technology and artificial intelligence can improve the in-store experience for our customers and the efficiencies of our wider operations could be a game changer for M&S – and for retail.”