Simply the Best
Bidvest Logistics has announced it will now be trading under the new name of Best Food Logistics.
In a statement posted on the company website today (25 June), Paul Whyte commented: “The name Best Food Logistics is a natural evolution from our current brand name, by creatively and simply dropping ‘idv’ from Bidvest to leave us with Best. It’s allowed us to be playful with the re-brand, and communicate our friendly and straight-forward approach. Our new website illustrates this transition in such a brilliant, and fun way. www.bestfoodlogistics.com”
“It’s what we’d like our brand to convey moving forwards – To be the best in every part of our business and make things easier for our customers and make the relationship more enjoyable. And, not only have we shortened our name, but we’re shortening our response times, with our new real-time customer service portal”.
There will be a short period of transition from June onwards, where the new name and logo will be introduced across the business on the corporate website, uniforms, and depot signage.
The business has also announced that it has recently agreed new long-term contracts with brands including Pizza Express, TGI Fridays, ASK Italian, Zizzi and KFC.
Best Food Logistics added that it is “also working on a number of exciting opportunities that will unlock long-term partnerships for further restaurant chains”.
