Amazon Grocery to simplify how customers discover and shop for food

Amazon has launched Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 stars or above. The extensive selection includes everything from milk and olive oil to fresh produce, meat and seafood, with most products priced under $5, offering exceptional value to customers. The new private label brand unites Amazon’s customer favorite Amazon Fresh and Happy Belly brands into one cohesive grocery essentials collection, available through both Amazon.com and Amazon Fresh stores.

“With Amazon Grocery, we’re simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve,” said Jason Buechel, Vice President of Amazon Worldwide Grocery Stores and Chief Executive Officer at Whole Foods Market. “During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don’t compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further.”