UK Royal Mail to slash half of marketing team
The Royal Mail has revealed that it is to axe up to half the jobs in its marketing department, as part of a group-wide shake-up.
The company’s marketing department employs about 360 people, but Royal Mail announced this week that it plans to cut that head-count by as much as 40 or 50 per cent by April. The company claims it will try to manage all these redundancies voluntarily.
The redundancies are part of a wider exercise across the Royal Mail group. In December, Royal Mail chief executive Adam Crozier announced the company’s intention to cut 3,000 non-operational manager positions by voluntary redundancy.
The announcement comes as the Royal Mail’s marketing director, Paul Rich, is introducing a new structure. He is implementing the creation of five marketing areas covering products, sectors, brand and commercial policy, as well as pricing and value-added solutions, in an effort to simplify a previously fragmented function.
The remodelled team, which will report directly to Rich, will be responsible for all Royal Mail-branded products and services, including special stamps and philatelic products, international services and logistics. Marketing for these was previously carried out within separate business units. Each area will have its own manager, although these have not yet been appointed.
