Having a gr8 time…text generation still prefers a postcard though!
Royal Mail predicts a record 135 million postcards will be sent and received this summer.
The UK may be a nation of ‘texters’ but when it comes to showing someone you care while away on holiday, a postcard still trumps the text message for that personal touch. In a recent poll conducted by You Gov in conjunction with Royal Mail, over 68 per cent of people still rate the postcard over a text message.
But the texting culture has influenced what is written on the back of a postcard with over 50 per cent of people now using common “textisms” to say they care. “C U Soon” is now the most popular sign off with other well-known abbreviations such as “R” for “are” and “Gr8” featuring heavily.
Royal Mail expects to deliver 28 million postcards sent from within the UK this year and novelty cards now rank above the great British landmarks/ tourist spots as the cards of choice. The top five cards to send from the UK are:
1) Novelty shaped cards e.g. ice-cream, deckchair, sun, boat
2) Buckingham Palace
3) Double Decker buses
4) Tower of London
5) Blackpool Tower
