ShipShapes First to Take Advantage of USPS Changes Allowing Direct Mail Attachments
ShipShapes, the pioneer in Customized MarketMail (CMM), is the first to take advantage of recent changes authorized by the United States Postal Service (USPS) that allow marketers to add attachments, such as a key, casino chip, product samples, compact disc, gift card or business reply card to CMM direct mail pieces. CMM, a classification of mail approved by the USPS last year, allows for non-rectangular, over-dimensional pieces of mail to be shipped without a package, carton or envelope. ShipShapes allows direct marketers to take advantage of CMM to communicate with target customers and increase their return on investment.
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