Why size-based pricing critics miss the point
Those industry stalwarts opposing size-based pricing are displaying a traditional knee-jerk reaction to any sort of change. They have somewhat missed the point.
Some form of size-based pricing is almost universal throughout Europe. At the moment, you could put together a European mailing campaign posted from the UK, with one pack sized 240mm x 165mm x 5mm, weighing up to 100g for the recipients on the Continent, and then another pack any size you fancy, but weighing under 60g for the Brits.
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