The door-to-door believers
Used by 84 of the nation’s top 100 advertisers, door-drops are steadily gaining momentum.
While some marketing media have been hit hard by diminishing budgets, the door-to-door sector has experienced strong and steady growth in the past few years. And the number of big advertisers won over by the medium is impressive.
Of the top 100 advertisers in 2002, 84 used door-drops as part of their marketing mix, according to Campaign magazine. In 1997, it was just 23.
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