Despite signs of an overall economic slowdown statistics released by the Direct Mail Information Service show that direct mail volume increased by 4.5% year on year in the July to September period. Over that quarter some 1.127 billion items of direct mail were sent.
Read MoreCompanies setting new budgets in the third quarter of 2001 revealed that spend on direct marketing was set to grow at a faster rate than all other market ing activities, according to the Bellwether Report. published late last year. Nearly three times as many companies (46%) report ed a rise in next years budget spend on direct marketing as those that reported a decline (16%).
Read MoreAccording to a recent survey from Pitney Bowes Document Messaging Thchnologies, 37% of respondents believed consumers are less likely to pay electronic bills on time, while 21% thought consumers are more likely to pay electronic bills quicker. Thirty-nine per cent saw no difference in payment times between postal and electronic billing.
Read MoreOver the last year, businesses have wasted £70.2 million mailing people at the wrong address, according to recent research by The REaD Group. The research was based on match rates found by the National Suppression File (NSF), which the company launched in March 2001.
Read MoreA recent Client Satisfaction Survey initiated by The Quality Standard for Mail Production (QMP) inchcated that 90% of the 6003 clients interviewed were likely to use direct mail in the future. Most clients were satisfied with their mailing house, with 77% opting to stick with their current supplier.
Read MoreUnscrupulous junk mailers responsible for sending out mail to incorrectly addressed and named persons could hinder the future development of the direct marketing industry. According to Andrew Smith, managing director of database bureau, marketphone.com, many large mailing companies are still not adhering to the requirements of the Data Protection Act.
Read MorePostal Corporation of Kenya (PCK) is indebted to the tune of 2.3bn shillings [30m dollars], Postmaster General Francis Chahonyo has said.
He said a large proportion of the debt was inherited from its predecessor Kenya Posts and Telecommunication Corporation (KPTC) including 909m shillings [12m dollars] in pension funds.
It was fascinating to read Jeff Bezos explaining why Amazon.com was successful in Britain (How to turn over a new leaf, February 9). “In the UK the Royal Mail does a fantastic job of overnight delivery to something like 85% of UK addresses and that’s just standard shipping. Here you have to pay expensive UPS or Fedex shipping to get overnight service.”
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