Many magazine publishers are looking for other means of deliver aside from the postal service
After being hit with back-to-back postal rate hikes, publishers are exploring
alternate delivery options as a way to sidestep the USPS. Still reeling from the May 8th announcement that postal rates are going up
another 2.6 percent this month, publishers are taking a hard look at delivery
options that would allow them to bypass the United States Postal Service.
Publishers say they are considering a wide spectrum of options including using
private transportation companies and joining together with other mailers. Some
publishers, however, are quick to point out that alternate delivery tactics
have been tried before, and have failed miserably. Leading the charge for change is the Magazine Publishers of America. After a
$10 million lobbying and public relations blitz that unsuccessfully sought to
keep postal rates under control, the MPA is furious over the latest rate hike.
