Author: Archive

Direct Marketing expenditure

Growth in non-direct mail advertising fell below inflation in
January, with year-on-year spend up just 1.5%. But while DM spend by
the top 20 advertisers fell during the period, and cinema and
outdoor posted double-digit growth, a sharp decline in TV spend
actually boosted DM’s share of voice in this group to an unusually
high 12%.

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Lufthansa soars with 44% gain

Lufthansa, the German airline, on Wednesday night said that it had increased its operating profits by 44 per cent last year from E723m to E1.04bn ($948m), its second best result after the record year of 1998.

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