The Italian perspective
As Royal Mail closes post offices, its counterpart in Italy is expanding and moving into profit by adopting a strategy that Royal Mail bosses might wish to consider.
The Italian postal turnaround offers an example of go-ahead enterprise in a country that, on the whole, is mired in gloomy predictions of decline, low growth, stagnation and instability. How has this unlikely miracle been achieved? Massimo Sarmi, the chief executive of Poste Italiane, is reluctant to boast, let alone to offer advice to Royal Mail – but at his office near the Trevi Fountain he offers a vision of the post office as a “one-stop shop” that not only delivers mail but is also a bank offering financial services, such as loans, bill payments, money transfers, online retail mail order, insurance, secure e-mail, pre-paid internet cards, even mobile phones.
“In the past five years there has been a revolution,” he said. “Take something like medical care. You can use the post office online network to make an appointment with your doctor, who then notifies the local pharmacist of the medical supplies you need, which are then dispatched automatically to you in the mail. All you have to do physically is turn up at the surgery to be examined.”
The key, in other words, is diversification in the internet age, using the post office’s existing – and on the whole, trusted – nationwide infrastructure. The post office has a network that other agencies cannot match, reaching into far-flung areas of the Italian peninsula. Mr Sarmi has even flown to Kosovo to open a branch post office for the multinational forces there.
Poste Italiane, which has 14,000 offices and 150,000 employees, loses hundreds of millions of euros a year on its mail services. Increasingly, however, mail is a public service subsidised by more profitable ventures. The same goes for rural post offices. Far from being cut, a hundred have been added over the past five years.
Mail accounts for less than a third of revenues. The rest, Mr Sarmi said, comes from services that did not exist when he took over six years ago, let alone a decade ago. The Italian post office now has a corporate logo in yellow and blue and a fast website in Italian and English.
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