DHL becomes official express and logistics partner for IMG's Fashion Weeks worldwide
DHL will become the official express and logistics partner for IMG’s Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following a year working with IMG Fashion in the U.S. market, DHL is now increasing its relationship as the official international express and logistics partner of these events.
First in its lineup of events will be the Milano Moda Uomo, held from 12 – 15 January, 2008, in Italy and then at Mercedes-Benz Fashion Week Berlin that will take place from Jan. 27 – 31 January. Other shows will continue throughout the year. DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.
Maintaining a partnership with many well known fashion labels and top brands of the apparel industry, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. DHL’s presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.
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