Author: Archive

Retail outlets bring more pain to express operators

FedEx stated that it would take US$1.2 billion in charges in its fiscal fourth quarter, which ended on May 31. The lion’s share of this is an $810 million charge against its retail outlet chain Kinko’s, which it acquired in 2004 and subsequently rebranded FedEx Office.

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Transpromo equals affordable market opportunities

As the business environment grows increasingly competitive and companies continue to tighten their expense controls, marketers are gaining interest in leveraging transactional documents as an integrated element in the overall customer communications experience. An increasing number of companies are turning to transpromotional communications—which are transactional documents that include promotional and other messages imprinted upon them—as a way to increase the value of mundane statements, notifications, confirmations, and other transactional documents that have long been considered simply a cost of doing business.

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