EMG secures Spring Global Mail European PR account
Following a competition between three agencies, Spring Global Mail has appointed EMG to manage their press relations activities in Europe.
The multi-lingual programme will roll out during 2007 and aims to enhance Spring’s brand awareness and reputation across the European postal services marketplace.
“This is the first time Spring has appointed a central agency to lead our European PR efforts and it was an important decision for us”, said Richard Thomas, Global Marketing Manager of Spring. “We invited three agencies to pitch for the account and they all presented strong proposals and account teams. We selected EMG for their B2B expertise, their global reach and PR network, their innovative use of technology and their multi-cultural and multi-lingual team”, he concludes.
The account will be led by Nathalie Chaimbault, Account Manager, EMG and will initially focus on Europe with possible extension to Asia Pacific in due course.
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