Royal Mail challenged over plans for zonal pricing for bulk mail
Royal Mail’s bid to introduce zonal pricing for bulk mailers has come under fire during industry body Postcomm’s fourth annual industry forum this week (12 June).
The company’s proposal would affect the cost of sending bulk mail depending on which of five zones it is sent to. In some areas, such as within the M25, the charge increase could be as great as 12%.
Around 140 representatives attended the debate on Royal Mail’s proposals, which, if approved, could come into effect as early as April next year.
The zones are priced according to population density. Low density zones would see prices hiked 11%, whereas the business district of central London would see a drop of 28%.
Royal Mail justifies this anomalous increase because of the congestion charge, increased recruitment and salary costs and other factors.
Postcomm will publish a consultation document in July, after which there will be two months for interested parties to raise issues. A final decision will be taken 2 January 2008.
The Postcomm spokesperson questioned whether an April 2008 rollout would then be a feasible date and whether there would be enough time to communicate these changes to bulk mailers.
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