DHL will go ‘All the way’ in its new India push
DHL, the international express and logistics brand, has big-beam plans for the new-tiger markets of India and the Asia-Pacific Rim. Part and parcel of these ambitions is its new Asia-Pacific-specific ad campaign that the company will be unwrapping soon here, with the tag line: “All the way”. This replaces their ad sign-off: “No one knows Asia-Pacific like we do.”
The three TV spots called “CEO,” “Patience” and “Waiting” are created by Ogilvy & Mather, Singapore, and aims to deliver three edges for the DHL brand: easy to deal with, knowing and rewarding DHL customers, and innovative products and services.
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