India Post gets tech savvy to take on competition
John Samuel, general manager, business development & marketing directorate, Department of Post (DoP), believes that the time has come for India Post to take the DHLs, Blue Darts and DTDCs of the express mail industry head on. And he banks on technology investments to turn the tables in India Post’s favour in this battle. The postal department is investing Rs 1,400 crore in technologies such as RFID, web-based customer response systems, and even mobile phones for the postman.
The department has put forward the proposal to the Planning commission recently for consideration in the 11th Five-Year Plan. The plan document highlights the need for India Post to invest in technology so as to provide its customers with high quality services. India Post believes that this will give it an edge over its competitors and help increase its customer base.
The investment for the technological upgradation will be allocated out of the ‘planned fund’. Says Mr Samuel: “World over, leading post offices such as United States Postal Service (USPS), Royal Mail and Deutsche Post have reformed themselves by investing hugely in cutting edge technology. And so are we.”
The DoP has also identified three core services for heavy investment in the years to come — parcels, financial services and logistics.
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