Australia: Direct Mail is Booming
In the global junk mail world, Australians are among the underprivileged, forced to exist on just 208 pieces of junk mail a person each year, according to Gary Lee, the Australia Post executive who runs the core letters business. Lucky Western Europeans get about 400 pieces a person, depending on the country. And Americans enjoy a lip-smacking 700-plus pieces of junk mail each nearly 200 billion pieces zipping from coast to coast annually
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