USPS Customized MarketMail Begins Aug. 10
On August 10, the United States Postal Service will launch Customized MarketMailTM (CMM), an advertising mail product recognizable from others by their eyecatching, novel shapes. These distinctly different, literally-outside-the-box-shaped pieces will set their senders apart by visually communicating those mailers’ products and services. ‘In the battle for audience attention, Customized MarketMail will allow business mailers to differentiate their products in the mailstream,’ said Nick Barranca, Vice President of Product Development for the Postal Service. ‘Within certain size, weight, and thickness limitations, Customized MarketMail can be virtually any shape and design the mailer desires. CMM will let advertisers put their creativity to work, designing their mail pieces to deliver high impact, demand attention, and generate greater response rates.’
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