UK Royal Mail hit as bank junk mail falls
A drop in credit card junk mail has hit Royal Mail’s core business, with volumes for flagship products falling up to 7 per cent in the six months to September, the postal operator has revealed.
Royal Mail’s regulator said the new figures were forcing it to rework the calculations underlying price controls to be finalised this month. Royal Mail attributes the fall in its volumes – the first for 25 years, bar a dip three years ago – to a general economic slowdown and the impact of competition.
High street banks are sending less direct mail than last year, due in part to a switch from blanket to targeted mailshots, according to the Direct Mail Information Service. Such fluctuations in volumes, with banks easing off hard-sell mailshots when personal debt levels are rising, are inevitable, said Royal Mail.
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