Greater focus needed on creating a sustainable and viable UK post office network
Network needs a clear vision with a mix of products and services to attract and retain users
Post Office must capitalise on its brand strength and build more commercial partnerships
Research shows that mail is a unique selling point and potential growth area for post offices
Postcomm, the independent regulator for postal services, has called on the Government and Post Office Ltd to ensure that the sustainability of a viable post office network is their top priority once the current closure program is completed.
Postcomm does not regulate post offices but it does monitor and research developments in the network and provides independent advice to the Government. This is in the form of an annual report which is published today – entitled “A sustainable customer focused network” – along with supporting research on “Access to postal services”.
Among its recommendations, the regulator has identified that the network will need:
– a clear vision and a combination of commercial products and services that can attract and retain new customers – for example, Post Office Ltd has run trials with Argos, where customers were able to collect online purchases from their local post office, and is working on other propositions;
– more links with commercial partners who recognize and can benefit from Post Office Ltd’s brand strength – for example, its joint venture with Bank of Ireland to sell financial services which is attracting 50,000 new customers every month;
– stronger links with communities to identify ways in which they can work with Post Office Ltd and the Government to help sustain the provision of local postal services.
