Tag: Aramex

Aramex announced that it has introduced four hybrid cars to its ground fleet, becoming the first logistics company to use hybrid vehicles in the Middle East. The move is part of Aramex’s bid to help reduce its carbon foot print across the region, demonstrating the company’s commitment to environmental sustainability as it takes a step toward its ambitious goal of becoming the industry’s first carbon neutral provider.

At a critical time when high oil prices are putting a strain on the industry, the use of hybrid vehicles not only helps protect the environment, but also provides a cost effective solution to soaring fuel costs.

Using pioneering technology, the environmentally-friendly hybrid vehicles operate on two engines designed to minimise fuel consumption, while reducing the harmful emission of carbon dioxide.

Running on an electric motor and switching to fuel based on the load of the engine, it is estimated that hybrid cars reduce fuel costs and carbon emissions by 50.0 pct.

In-line with the Company’s drive to reduce its impact on the environment, Aramex has switched the majority of its fleet to unleaded fuel and is now looking at ways in which it can make its entire fleet environmentally-friendly.

As part of a comprehensive strategy outlined in its annual Corporate Sustainability Report (CSR), Aramex has set aggressive environmental targets, including the reduction of carbon emissions per shipment by 50.0 pct before 2009.

Visual Identity Transformed to Represent Changing Face of Company

Aramex unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider into a major player in the global logistics marketplace, with an updated look that marks the biggest change in the company’s visual identity to date.

Over the past decade, Aramex has become one of the Middle East’s leading brands in terms of exposure and recognition, and has long been considered one of the most respected and admired companies in the region.

Senior executives say that the last creative stroke to the brand was more than 10 years ago, and that the new logo more accurately reflects what Aramex represents today – a highly dynamic, global company whose vitality and innovation are fuelled by the passion of its people.

Following on a 26 year history of milestones, Aramex was the first company with Middle East roots to be listed on the NASDAQ, the first to issue a Corporate Sustainability Report, and aims to become the first carbon neutral company in the industry.

To complement the brand’s evolution, the company has adopted a new slogan – “delivery unlimited” – a tagline which, with its longevity and ambition, seeks to match the company’s vision.

Building its business on sustainable practices, the company continues to set its sights high, proving that corporations can be a force for change by playing an active role in the progress of communities.

The re-brand – which goes live today in the UAE, Saudi Arabia, Jordan, and Egypt – will be rolled out on all Aramex packages, vehicles, materials, uniforms, and facilities across the region in June, with full completion of global re-branding expected by end of year.