Tag: Asia

DHL launches ‘Asia Campaign’

Posted by | Apr 1, 2008 | |

DHL launched the ‘Asia Campaign’ on the campaign’s official website to highlight DHL’s leading expertise in trade facilitation between Japan and the rest of Asia Pacific.

The campaign aims to reinforce customer awareness of DHL’s strengths as the No. 1 logistics provider in Japan and the Asia Pacific, as well as its market leadership in the global express and logistics industry based on an international network linking more than 220 countries and territories. Building on the “All the Way” brand initiative launched in 2007, the new campaign communicates DHL’s commitment to harnessing its know-how, capabilities and leverage to go “All the Way” for customers to help them attain their goals.

With the slogan “Asia 11,” the campaign’s official website includes content featuring star players for the Urawa Reds soccer team. DHL has maintained a top partnership agreement with Urawa Reds, one of the top J.League teams and winner of the AFC Champions League (ACL) 2007, since February 2007. The campaign is expected to increase DHL’s brand outreach to not only existing customers, but also a wider group of potential customers. The partnership with Urawa Reds is based on shared core values: DHL’s dedication to serving its customers through speed and teamwork, and the Urawa Reds’ passion to succeed through determination and skill. It was in this same spirit of cooperation that DHL committed its support to the team. Furthermore, red is one of DHL’s corporate colors.

The website provides regional information on 11 key Asian countries while demonstrating clearly and dynamically DHL’s strengths in the three key elements of “speed,” “network” and “quality.” The website campaign begins today and continues through the end of June. In collaboration with the Urawa Reds, wallpaper and screensaver downloads are also being planned, among other projects.

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DHL renames products to highlight time specific services (Japan)

Posted by | Apr 1, 2008 | |

DHL completed an across-the-board renaming of its extensive portfolio of best-in-class products in Japan. Through this initiative, DHL has successfully harmonized a variety of product names to a single set of standard, logical and easy-to-understand names, resulting in greater convenience for customers to select the products that best meet their express shipping needs.

The rollout of the new-look product range began in the more than 220 countries and territories serviced by DHL’s global network in January 2008, and is expected to be completed by the end of this year.

The new names were chosen to reflect the time specific services with which shipments are delivered to their destinations. For example, “StartDay Express” has been renamed “DHL EXPRESS 9:00” to clearly describe the service that guarantees delivery to the addressee by 9 a.m. local time the next possible business day. The ease to quickly grasp and understand the benefits of individual DHL products means that customers can efficiently make the appropriate product choice, making DHL easier to do business with.

By offering a product portfolio based on a logical system of time-definite and day-definite choices, DHL will be in an even better position to leverage its extensive global network to create a superior customer experience.

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DHL opens 18 Express Centres in downtown Tokyo

Posted by | Mar 31, 2008 | |

DHL will open 18 new Express Centres in downtown Tokyo on 1 April, bringing to 78 the total number of drop-off centres operated by DHL in Japan.

The new Express Centres have been established under a business entrustment agreement with Vanfu, Inc., a printed matter specialist offering design, planning, image-processing, printing and related services. 18 printing service counters operated by Vanfu in downtown Tokyo will now accept overseas-bound document and package shipments dropped off by DHL account holders.

Notably, the new Express Centres offer the DHL Simple Pack service, an easy-to-use service featuring a simplified fee structure. The DHL Simple Pack service is based on dedicated envelopes and boxes, the fees for which are not calculated according to weight but according to destination zone (Asia Pacific, America, or Europe / other regions). These fixed fees are not subject to adjustments based on monthly rate fluctuations in jet fuel surcharges.

DHL is now offering services for customers across 78 locations in Japan, including 43 Service Centres (collection, delivery and drop-off centers), and 31 Express Centres (drop-off centres).

Since shipments of documents and packages can be quickly arranged using the DHL Simple Pack service – which eliminates the need to confirm shipment weight – DHL Japan expects the Express Centers to meet strong demand from not only corporate customers but also from office workers, business travelers, tourists and other individuals wishing to send personal shipments to overseas destinations.

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Taiwan Post may regain old name

Posted by | Mar 29, 2008 | |

Chinese Nationalist Party (KMT) president-elect Ma Ying-jeou assumes office in May, company sources said yesterday.

The KMT never agreed to the company’s name change, which it viewed as part of a campaign by the outgoing Democratic Progressive Party (DPP) administration.

Responding to a KMT legislator’s question at the Legislative Yuan yesterday, Premier Chang Chun-hsiung said the issue would be handled using the “legal procedures” by which the company’s name was changed.

On Feb. 12 last year, Chunghwa Post Co was formally renamed Taiwan Post, after the board of the company approved the move and the Executive Yuan exercised an administrative order to implement the change.

At that time, the DPP administration conducted a series of name changes to state-owned enterprises that carried the words “China” or “Chinese” in a bid to underscore that Taiwan’s distinct national identity was separate from China.

The name change was opposed by the company’s workers’ union, as well as pan-blue legislators who accused the Executive Yuan of infringing on legislative approval.

So far, the KMT-controlled Legislative Yuan has not passed the bill that would legalize the name change.

The Chunghwa Postal Workers’ Union is expected to put forward a proposal to revert to the firm’s previous name at a company board meeting that is scheduled for June.

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DHL confers Preferred Carrier status on Malaysia Airlines Cargo

Posted by | Mar 26, 2008 | |

DHL Global Forwarding announced today that Malaysia Airlines Cargo has been awarded Preferred Carrier status. At the same time, the two companies also entered a strategic air cargo security partnership agreement, which aims to develop standard operating procedures that support and fulfill customer and governmental security requirements.

Malaysia Airlines Cargo joins the ranks of other major international carriers, under DHL’s Preferred Carrier Program, which have strengthened their relationships with DHL Global Forwarding through long-term partnerships, putting in place essential cargo support mechanisms and offering operational and pricing flexibility.

The security partnership agreement will, among other things, help create a safer environment for DHL and Malaysia Airlines Cargo employees who handle high-value and high-risk products. The partnership will make DHL a more attractive forwarder for customers shipping high-value or sensitive goods.

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