China delivers good growth for DHL despite tough competition
John Mullen recalls sitting in Sir Peter Abeles’ office in the twin TNT Towers in Sydney in the early 1980s, watching his chief executive brief a junior colleague on how the company was going to break into the Asian package delivery market.
“The strategic discussion was, `Just go and open it’. He asked, `What do you mean by that?’ and Abeles said: `Get on a plane and go and open Asia. It’s got to be the future’.” As head of the Asian division of DHL Express, the global package delivery service owned by German logistics giant Deutsche Post, the 51-year-old Australian has had to move fast to meet the 50 per cent annual increase in parcel volume China has delivered over the past five years. DHL Express now has about 6000 staff in China, having built up the business by exploiting existing relationships with foreign companies that were establishing Chinese manufacturing operations for the first time.
But as growth of the Chinese middle class transforms the economy from being simply a cheap exporter of manufactured goods to a consumer society in its own right, so is DHL’s business changing from just being a conduit for the import of components and export of finished goods.
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