This year’s big summer promotion from the US Postal Service will offer a 2% discount for mail that sports a mobile barcode that sends consumers to e-commerce or personalised websites.
Read MoreDirect mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer.
Read MoreUS postmaster-general Pat Donahoe met with mailer groups today to discuss new postal rates and the move to next-generation barcodes.
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