Canada Post offers business services thought SmartmovesTM product
When Canadians move, they are more likely than at other times to open their pocketbooks to redecorate, refurbish or simply buy a new vehicle—or all three says a recent survey conducted for Canada Post’s smartmovesTM service.
The purpose of the smartmovesTM program is to connect businesses with Canadian consumers who are moving. Businesses and movers can communicate via the Internet and a magazine mailed to new movers. Canada Post sells advertising in these channels to provide businesses with an opportunity to reach new movers while strictly maintaining their anonymity. New movers receive useful information and tips in the smartmovesTM magazine as well as great offers on products and services they may need when moving. Canada Post does not release mover data to businesses at any time.
Canada Post’s multichannel smartmovesTM program provides unrivalled access to one of the most lucrative and motivated segments of buyers in the country: people who are moving. In 2006, more than 1.1 million households and businesses notified Canada Post of a change of address. The smartmovesTM program provides a communication channel for businesses and organizations to connect with this audience using banner ads on the www.smartmoves.ca web portal, consumer directed data updates, page advertising in the smartmovesTM magazine, “A Guide to Your New Home”, or by providing outserts that are delivered with the smartmovesTM magazine.
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