Chinese courier companies struggle to deliver
With fuel costs continually on the rise, China’s private delivery companies are among the hardest-hit sectors reporting declining profit margins and witnessing increasing pressure from major international couriers as they increase efforts to make inroads into China’s domestic markets.
Pushed by the dismal outlook in the delivery industry – costs have been driven up by 16 percent since fuel prices were raised in late June – private couriers in China are struggling to swallow the losses before any price hike becomes possible.
FedEx Corp has readjusted its delivery rate scheme in China since June. The charge for overnight express delivery has been cut from 34 to 18 yuan per kg from Shanghai to Beijing, which is much lower than the 30 yuan offered by local players such as SF Express.
The price cut, which is unusual given foreign courier’s higher operational costs compared with domestic competitors, is indicative of FedEx’s determination to compete in China’s express delivery market, said An Jianghong, an analyst from Anbound Group, a consulting firm headquartered in Beijing.
Shanghai-based China Business News also reported last June that FedEx chief financial officer Alan B. Graf had said that FedEx’s launch of its mail express service in China would have a “negative impact” on the company’s 2008 fiscal revenue.
In another bid to try to tap into China’s delivery business, FedEx is to open its Asia-Pacific hub in Guangzhou in December this year. The company said in a public announcement earlier that the relocation of the hub from the Philippines to China is based on the estimates on the growing demands for air express in the region.
Other rivals are also keeping up. Following last year’s acquisition of Tiandi Hoau, a Heilongjiang-based private express company, TNT is now set to build an extensive road transportation network in China with the launch of its new Asia road network, which is a new service route that connects China and Southeast nations via road transportation.
This network is expected to be extended into China’s hinterland as the company continues its investment in Tiandi Hoau to upgrade its operational infrastructure and delivery capabilities, analysts say, which will help the foreign courier strengthen its networks within China and expand into second and third-tier cities within the country.
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