DHL becomes official shipping partner for Strike Ten Entertainment (U.S)
DHL announced today that it has won a three-year, multimillion-dollar agreement with Strike Ten Entertainment, the marketing arm of the Bowling Proprietors’ Association of America (BPAA). Under the new agreement, DHL estimates it will ship an annual 20 million pounds of product and equipment to and from bowling centers, manufacturers and distributors.
BPAA’s network of more than 3,400 bowling centers will be able to take full advantage of DHL’s domestic and international network for shipping marketing materials, equipment and merchandise.
As part of the agreement, DHL will also have a brand presence at upcoming bowling conferences through the placement of DHL shipping stations and trade show booths. In addition, DHL will be highlighted in direct mail and e-mail campaigns, and in rotating advertisements on the Web sites for the United States Bowling Congress (www.bowl.com) and the BPAA (www.bpaa.com).
Read More
