FedEx Express named “Business Superbrand”
Business Superbrands has named FedEx Express as one of the UK’s top ten business brands in the Business Superbrands 2008 list.
Selected as a Superbrand for its commitment to both its customers and its staff, this achievement is an outstanding reflection of the strength of the FedEx Express brand and its brand values, with the ranking based on quality, reliability and distinction. FedEx Express was chosen following a selection process which included tapping into the views of an independent and voluntary council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov.
As a Business Superbrand, FedEx Express is the only company representing the transportation industry in the top 20, demonstrating the strength of the FedEx brand.
Business Superbrands is a unique initiative from the Superbrands organisation, the global branding arbiters. Business Superbrands is in its eighth year and has become a key barometer on the performance of brands across a wide variety of sectors.
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